Cattaraugus County Arts Council
Routes to Art 2012
Cattaraugus Region Open Studio Tour
May 19-20, 2012 | 10am-5pm
Holiday Sale December 3-4, 2011 | 10am-5pm
The Routes to Art open studio tour is designed to provide a glimpse into Cattaraugus County's secret world of rolling hills and beautiful art, and showcase a wealth of regional artistic talent. The 4th annual tour in 2011 included 43 local artists from Cattaraugus County and the Seneca Nation.
Please visit routestoart.com for more information!
May 19-20, 2012 | 10am-5pm
Holiday Sale December 3-4, 2011 | 10am-5pm
The Routes to Art open studio tour is designed to provide a glimpse into Cattaraugus County's secret world of rolling hills and beautiful art, and showcase a wealth of regional artistic talent. The 4th annual tour in 2011 included 43 local artists from Cattaraugus County and the Seneca Nation.
Please visit routestoart.com for more information!
Application Deadline for Holiday Show on Dec 3-4, 2011: Nov 18, 2011
Normal Application Deadline: Dec 17, 2011 Annual Fee: $175 Apply Online New Applicants Returning Applicants Download Application and Guidelines New Applicants Returning Applicants | RTA 2012 Fee $ 175.00 RTA 2012 50% Payment $ 87.50 |
APPLICATION GUIDELINES
Why you should be a part of Routes to Art Marketing! Routes to Art (RTA) is the first comprehensive regional marketing and promotion program for area artists. We’ve designed RTA as a cultural tourism program to heighten awareness of the quality of art being created throughout the Cattaraugus region while increasing tourism visits to the area. Ultimately, RTA can mean more income for you by creating more opportunities for the sale of your art. In addition, RTA has become a very important economic development tool using the arts community as a catalyst for positive change in the Cattaraugus region--in short, we're improving the quality of life in our region.
What's the same this year? In the fifth year of RTA we once again welcome artists and artisans from the Seneca Nation of Indians as well as our regional fine artists from Cattaraugus, western New York, and Northern Pennsylvania with all artists displaying their work within Cattaraugus County, the Seneca Nation, or the immediate areas around Springville or Gowanda. We've kept the annual fee the same, at $175. And we'll continue using mini-hubs (no more than 2-3 artists) BUT we're going to make every effort to focus on private homes (instead of the less attractive venues we've had to use in the past.) We're also hoping more artists can invite another artist to show in their home or studio, making their location even more likely to receive more visitors. Remember, density = visits.
What are the RTA highlights this year? The highly successful Holiday Sale will now be two days, on December 3-4 at the Seneca Nation Administration building, a stunning space that will easily hold our 2012 artists and is an attraction in itself. This show is included in your 2012 annual fee but you MUST get your application in by November 18, 2011. Participation is optional but highly recommended.
The RTA exhibition is back at the Regina A. Quick Center for the Arts at St. Bonaventure University! Our friends at the Quick Center are once again welcoming the RTA exhibition in their prestigious, beautiful gallery space.
Returning artists will not be required to complete the full application! However, we will have a shorter application/contract for you to specify any changed information and you will be required to submit three new photos of work.
A planning committee! Through our newly formed planning committee, the 2011 RTA was more artist-friendly than ever. This year recruiting, jurying, marketing, and all the other essentials of RTA will be done hand-in-hand with participating planning committee artists. Interested in being on the committee? Email anne@myartscouncil.net.
An artist-only jury. This year the artists are focused even more on quality of the overall tour and will be jurying the 2012 RTA with that in mind. Prepare your application and images for critical eyes!
No Friday night preview hours in 2012. It seemed like a good idea in 2011, but the extra effort didn't pay off in an increased number of visitors, so the planning committee is taking it back out of the program.
2012 RTA benefits include:
· an open studio weekend on May 19-20, 2012
· color brochures featuring studio locations and artist information distributed regionally as far as Toronto, Buffalo, Rochester, Cleveland, Erie, and Pittsburgh
· www.routestoart.com, a fully developed website with an individual page for each artist, business sponsor information and material about the tour and region in general.
· a month-long exhibition of art from participating artists at the Regina A Quick Center for the Arts at St. Bonaventure University
· a free professional development workshop designed to help you take full advantage of this marketing opportunity
· peer networking and resource sharing among fellow RTA artists
PLANNING TIMELINE
2011
____ October 12: program guidelines and applications ready. CCAC staff available to offer technical assistance in completing your application and organizing your submission materials
____ November 18: Deadline to submit your Routes to Art application in order to participate in the 2011 Holiday Sale on December 3-4 (50% of application fee and three new images of work due with application.)
____ December 17: Final deadline to submit your Routes to Art application
____ December 3-4: 2011 Holiday Sale on December 3-4 at the stunning Seneca Allegany Administration Building, right off of Rte 86 in Salamanca. 10am-5pm both days.
____ Rolling Notification: Notification of acceptance into RTA will be within two weeks of your complete application being submitted
2012
____ January 30: 2012 RTA brochure goes to print
____ February 30: 2012 website launches with updated artists and sponsors
____ March 15: Deadline for final payment of the participation fee.
____ March (date to be announced): Free RTA workshop and networking day which will feature the nuts and bolts of how to succeed in Routes to Arts as well as networking with your fellow artists. Artist feedback identifies this as one of the most valuable elements of RTA. Participation is strongly recommended!
____ April: targeted regional and local marketing program in full swing.
____ April 16: Deadline to deliver your artwork to CCAC for the Routes to Art Exhibition. Details on submissions will be distributed March 2012.
____ April 21: Opening reception for the Routes to Art Exhibition at The Regina A. Quick Center for the Arts, 6-8pm. Opening reception will provide a “sneak peek” at the art and a chance to meet your fellow artists.
____ May 19-20: Routes to Art open studio weekend! Artist studios and hub locations open Saturday and Sunday from 10 am to 5 pm.
____ June 6: Studio log in sheets and survey due back at CCAC. Mandatory in 2012.
Please note that the above dates are designed to provide a general timeline for Routes to Art and are subject to change. All registered participants will be kept closely apprised of deadlines and other necessary information.
ELIGIBILITY AND MEMBERSHIP FEE
· Routes to Art is for fine artists and artisans residing in Western New York, Northern Pennsylvania or enrolled members of the Seneca Nation of Indians.
· Routes to Art is juried. Artists that are accepted must show work that is of original design, well conceived and of professional quality. Applications will be reviewed and images will be juried by the 2012 Artist Planning Committee in accordance with the standards established. If not accepted, your deposit will be returned.
· Artists must be CCAC members; applications, prices and members benefits are available at any time at www.myartscouncil.net or by calling CCAC at 716-372-7455 or emailing info@myartscouncil.net; price for an individual single membership is $20
· The annual fee of $175 applies to each individual artist, i.e. one artist, one fee. Multiple artists (artists who share the same studio but have distinct bodies of work) must each apply separately. Artists who create collaborative work may be able to apply under one application and fee (subject to approval).
· The annual RTA fee gives artists the benefit of the mass exposure through the RTA brochure, advertisements, media releases, and website. The fee supports all marketing and operating costs related to the promotion of RTA.
· Submission of application and fee is considered a commitment to participate, and once the artist is notified of acceptance, the fee is non-refundable; 50% deposit is due by December 17, 2011 and the balance due by March 15, 2012. Payments may be made by check or via paypal at myartscouncil.net
· Applications to RTA are processed through the Cattaraugus County Arts Council. The CCAC is the producer of Routes to Art. Please make all checks payable to CCAC.
ARTIST OBLIGATIONS
· 2012 open studio weekend is May 19-20 from 10am to 5pm each day. Artists accepted into the Routes to Art program must be in their studio or at their minihub on these days and times; a closed studio affects the integrity of the entire open studio event as it is vitally important that visitors not travel to closedstudios. If an emergency or sickness arises, artists must find someone to staff their studios during these times. If it is determined that an artist isn’t open during the open studio weekend, CCAC volunteers will arrive at the studio to staff it and the artist will be charged a fee.
· Artists are responsible for displaying provided Routes to Art identification signs to help patrons locate your studio. In our fifth year of RTA, we’ll be providing at least one four color sign to put directly in front of your studio as well as multiple directional signs to use to guide visitors to your location.
· Artists must collect appropriate sales taxes on the open studio weekend and will be expected to provide a copy of a Sales Tax Certificate of Authority by April 2012. New York State residents may apply for a certificate at www.nys-permits.org. Pennsylvania residents may apply at http://www.pa100.state.pa.us/. Seneca artists are exempt from the rule.
· Artists must collect visitor information to document the event success for grant reporting; CCAC will provide sign in sheets for this purpose. Final reporting includes sharing sales figures with CCAC. All information will be kept confidential. Studio log in sheets will be due to CCAC on June 6, 2012.
· Artists will be expected to meet all deadlines for artist statements, digital images, applications, fees, mailing lists, etc.
· Artists will be expected to proofread their own brochure and web entries and return edits by stated deadlines.
CCAC does not offer insurance for artists, galleries, participants and/or patrons of this event. It is advised that all participants investigate their personal homeowner or business insurance policies to learn if you are covered for any accidental injuries patrons might incur on your property during the event.
ROUTES TO ART EXHIBITION
· Routes to Art will include a month-long gallery exhibition at The Regina A. Quick Center for the Arts prior to the open studio weekend to market and promote the event.
· The show is not a requirement for RTA artists, although all artists are highly encouraged to participate as visitors will likely use the gallery show to determine which studios to visit. The exhibition also is a valuable item for any professional artist resume.
· Artists participating in the exhibition will deliver art to The Regina A. Quick Center for the Arts by April 16 and must agree to leave art through entirety of exhibition which will close one week before RTA weekend.
· There will be an opening reception on Thursday, April 19, 6-8pm. Participating artists will be encouraged to attend and may bring family and guests.
APPLICATION INSTRUCTIONS
There are three easy ways to enter:
· Online: Complete electronic application at www.myartscouncil.net.
· Via email: Download and save form as “yourname.doc”, fill it out in Word, and attach to an email with the required three images of recent work and one photo of yourself. Pay the entry fee online at www.myartscouncil.net using Paypal, mail a check, or request that CCAC should call you for credit card information to be processed in house.
· Via snail mail: Print the form and fill it out by hand (or save the form as “yourname.doc”, fill it out in Word, and save it to a cd). Mail to CCAC (PO Box 406, Olean, NY 14760) with cd (containing the required images and documents) and entry fee 50% deposit payable to CCAC plus membership if needed. Paper entries may also pay online at www.myartscouncil.net using PayPal or indicate that CCAC should call you for credit card information to be processed in house.
Checklist for entry
____ Application: Apply online, print the form and fill it out by hand and mail in, or save this form as “yourname.doc”, fill it out in Word and email.
____ Payment: Yearly fee is $175; half is due by December 17, 2011 and the balance by March 15, 2012; make checks payable to CCAC or pay online at www.myartscouncil.net using Paypal or indicate that CCAC should call you for credit card information to be processed in house.
____ Images:
· 3 to 5 NEW images of recent work (created after December 2009) via email to cattcoarts@gmail.com; the images of your art will be used in jurying, in the brochure and on the website. It is very important that they be of the highest quality and clarity--it's ok to send five seperate emails to allow for larger images. Images remain on file at CCAC to be used in promotional materials. And remember, the better the images, the more likely we will use your images to promote RTA in newspapers, on postcards, and in other marketing materials.
· Required! One image of you, ideally a close up of you working on your artwork or in front of your studio. The images we will most likely use for newspaper publicity will be of smiling artists showing off their work.
o Digital Images: Preferred image size is five inches or greater (long dimension) at 300 dpi; minimum image size is 2 inches (long dimension) at 300 dpi; please call ccac with questions. When choosing file types, first choice is TIFF. Select “highest quality” and do not use compression. Jpgs are a second choice, but make sure highest quality is chosen and that the resolution is set at 300dpi. If possible, crop to exclude unwanted background elements (wall, frame, etc.). The name you give your image should be your last name followed by one word from title. (David Beale’s image “Highway 50” would be named: BealeHighway50.tiff).
Why you should be a part of Routes to Art Marketing! Routes to Art (RTA) is the first comprehensive regional marketing and promotion program for area artists. We’ve designed RTA as a cultural tourism program to heighten awareness of the quality of art being created throughout the Cattaraugus region while increasing tourism visits to the area. Ultimately, RTA can mean more income for you by creating more opportunities for the sale of your art. In addition, RTA has become a very important economic development tool using the arts community as a catalyst for positive change in the Cattaraugus region--in short, we're improving the quality of life in our region.
What's the same this year? In the fifth year of RTA we once again welcome artists and artisans from the Seneca Nation of Indians as well as our regional fine artists from Cattaraugus, western New York, and Northern Pennsylvania with all artists displaying their work within Cattaraugus County, the Seneca Nation, or the immediate areas around Springville or Gowanda. We've kept the annual fee the same, at $175. And we'll continue using mini-hubs (no more than 2-3 artists) BUT we're going to make every effort to focus on private homes (instead of the less attractive venues we've had to use in the past.) We're also hoping more artists can invite another artist to show in their home or studio, making their location even more likely to receive more visitors. Remember, density = visits.
What are the RTA highlights this year? The highly successful Holiday Sale will now be two days, on December 3-4 at the Seneca Nation Administration building, a stunning space that will easily hold our 2012 artists and is an attraction in itself. This show is included in your 2012 annual fee but you MUST get your application in by November 18, 2011. Participation is optional but highly recommended.
The RTA exhibition is back at the Regina A. Quick Center for the Arts at St. Bonaventure University! Our friends at the Quick Center are once again welcoming the RTA exhibition in their prestigious, beautiful gallery space.
Returning artists will not be required to complete the full application! However, we will have a shorter application/contract for you to specify any changed information and you will be required to submit three new photos of work.
A planning committee! Through our newly formed planning committee, the 2011 RTA was more artist-friendly than ever. This year recruiting, jurying, marketing, and all the other essentials of RTA will be done hand-in-hand with participating planning committee artists. Interested in being on the committee? Email anne@myartscouncil.net.
An artist-only jury. This year the artists are focused even more on quality of the overall tour and will be jurying the 2012 RTA with that in mind. Prepare your application and images for critical eyes!
No Friday night preview hours in 2012. It seemed like a good idea in 2011, but the extra effort didn't pay off in an increased number of visitors, so the planning committee is taking it back out of the program.
2012 RTA benefits include:
· an open studio weekend on May 19-20, 2012
· color brochures featuring studio locations and artist information distributed regionally as far as Toronto, Buffalo, Rochester, Cleveland, Erie, and Pittsburgh
· www.routestoart.com, a fully developed website with an individual page for each artist, business sponsor information and material about the tour and region in general.
· a month-long exhibition of art from participating artists at the Regina A Quick Center for the Arts at St. Bonaventure University
· a free professional development workshop designed to help you take full advantage of this marketing opportunity
· peer networking and resource sharing among fellow RTA artists
PLANNING TIMELINE
2011
____ October 12: program guidelines and applications ready. CCAC staff available to offer technical assistance in completing your application and organizing your submission materials
____ November 18: Deadline to submit your Routes to Art application in order to participate in the 2011 Holiday Sale on December 3-4 (50% of application fee and three new images of work due with application.)
____ December 17: Final deadline to submit your Routes to Art application
____ December 3-4: 2011 Holiday Sale on December 3-4 at the stunning Seneca Allegany Administration Building, right off of Rte 86 in Salamanca. 10am-5pm both days.
____ Rolling Notification: Notification of acceptance into RTA will be within two weeks of your complete application being submitted
2012
____ January 30: 2012 RTA brochure goes to print
____ February 30: 2012 website launches with updated artists and sponsors
____ March 15: Deadline for final payment of the participation fee.
____ March (date to be announced): Free RTA workshop and networking day which will feature the nuts and bolts of how to succeed in Routes to Arts as well as networking with your fellow artists. Artist feedback identifies this as one of the most valuable elements of RTA. Participation is strongly recommended!
____ April: targeted regional and local marketing program in full swing.
____ April 16: Deadline to deliver your artwork to CCAC for the Routes to Art Exhibition. Details on submissions will be distributed March 2012.
____ April 21: Opening reception for the Routes to Art Exhibition at The Regina A. Quick Center for the Arts, 6-8pm. Opening reception will provide a “sneak peek” at the art and a chance to meet your fellow artists.
____ May 19-20: Routes to Art open studio weekend! Artist studios and hub locations open Saturday and Sunday from 10 am to 5 pm.
____ June 6: Studio log in sheets and survey due back at CCAC. Mandatory in 2012.
Please note that the above dates are designed to provide a general timeline for Routes to Art and are subject to change. All registered participants will be kept closely apprised of deadlines and other necessary information.
ELIGIBILITY AND MEMBERSHIP FEE
· Routes to Art is for fine artists and artisans residing in Western New York, Northern Pennsylvania or enrolled members of the Seneca Nation of Indians.
· Routes to Art is juried. Artists that are accepted must show work that is of original design, well conceived and of professional quality. Applications will be reviewed and images will be juried by the 2012 Artist Planning Committee in accordance with the standards established. If not accepted, your deposit will be returned.
· Artists must be CCAC members; applications, prices and members benefits are available at any time at www.myartscouncil.net or by calling CCAC at 716-372-7455 or emailing info@myartscouncil.net; price for an individual single membership is $20
· The annual fee of $175 applies to each individual artist, i.e. one artist, one fee. Multiple artists (artists who share the same studio but have distinct bodies of work) must each apply separately. Artists who create collaborative work may be able to apply under one application and fee (subject to approval).
· The annual RTA fee gives artists the benefit of the mass exposure through the RTA brochure, advertisements, media releases, and website. The fee supports all marketing and operating costs related to the promotion of RTA.
· Submission of application and fee is considered a commitment to participate, and once the artist is notified of acceptance, the fee is non-refundable; 50% deposit is due by December 17, 2011 and the balance due by March 15, 2012. Payments may be made by check or via paypal at myartscouncil.net
· Applications to RTA are processed through the Cattaraugus County Arts Council. The CCAC is the producer of Routes to Art. Please make all checks payable to CCAC.
ARTIST OBLIGATIONS
· 2012 open studio weekend is May 19-20 from 10am to 5pm each day. Artists accepted into the Routes to Art program must be in their studio or at their minihub on these days and times; a closed studio affects the integrity of the entire open studio event as it is vitally important that visitors not travel to closedstudios. If an emergency or sickness arises, artists must find someone to staff their studios during these times. If it is determined that an artist isn’t open during the open studio weekend, CCAC volunteers will arrive at the studio to staff it and the artist will be charged a fee.
· Artists are responsible for displaying provided Routes to Art identification signs to help patrons locate your studio. In our fifth year of RTA, we’ll be providing at least one four color sign to put directly in front of your studio as well as multiple directional signs to use to guide visitors to your location.
· Artists must collect appropriate sales taxes on the open studio weekend and will be expected to provide a copy of a Sales Tax Certificate of Authority by April 2012. New York State residents may apply for a certificate at www.nys-permits.org. Pennsylvania residents may apply at http://www.pa100.state.pa.us/. Seneca artists are exempt from the rule.
· Artists must collect visitor information to document the event success for grant reporting; CCAC will provide sign in sheets for this purpose. Final reporting includes sharing sales figures with CCAC. All information will be kept confidential. Studio log in sheets will be due to CCAC on June 6, 2012.
· Artists will be expected to meet all deadlines for artist statements, digital images, applications, fees, mailing lists, etc.
· Artists will be expected to proofread their own brochure and web entries and return edits by stated deadlines.
CCAC does not offer insurance for artists, galleries, participants and/or patrons of this event. It is advised that all participants investigate their personal homeowner or business insurance policies to learn if you are covered for any accidental injuries patrons might incur on your property during the event.
ROUTES TO ART EXHIBITION
· Routes to Art will include a month-long gallery exhibition at The Regina A. Quick Center for the Arts prior to the open studio weekend to market and promote the event.
· The show is not a requirement for RTA artists, although all artists are highly encouraged to participate as visitors will likely use the gallery show to determine which studios to visit. The exhibition also is a valuable item for any professional artist resume.
· Artists participating in the exhibition will deliver art to The Regina A. Quick Center for the Arts by April 16 and must agree to leave art through entirety of exhibition which will close one week before RTA weekend.
· There will be an opening reception on Thursday, April 19, 6-8pm. Participating artists will be encouraged to attend and may bring family and guests.
APPLICATION INSTRUCTIONS
There are three easy ways to enter:
· Online: Complete electronic application at www.myartscouncil.net.
· Via email: Download and save form as “yourname.doc”, fill it out in Word, and attach to an email with the required three images of recent work and one photo of yourself. Pay the entry fee online at www.myartscouncil.net using Paypal, mail a check, or request that CCAC should call you for credit card information to be processed in house.
· Via snail mail: Print the form and fill it out by hand (or save the form as “yourname.doc”, fill it out in Word, and save it to a cd). Mail to CCAC (PO Box 406, Olean, NY 14760) with cd (containing the required images and documents) and entry fee 50% deposit payable to CCAC plus membership if needed. Paper entries may also pay online at www.myartscouncil.net using PayPal or indicate that CCAC should call you for credit card information to be processed in house.
Checklist for entry
____ Application: Apply online, print the form and fill it out by hand and mail in, or save this form as “yourname.doc”, fill it out in Word and email.
____ Payment: Yearly fee is $175; half is due by December 17, 2011 and the balance by March 15, 2012; make checks payable to CCAC or pay online at www.myartscouncil.net using Paypal or indicate that CCAC should call you for credit card information to be processed in house.
____ Images:
· 3 to 5 NEW images of recent work (created after December 2009) via email to cattcoarts@gmail.com; the images of your art will be used in jurying, in the brochure and on the website. It is very important that they be of the highest quality and clarity--it's ok to send five seperate emails to allow for larger images. Images remain on file at CCAC to be used in promotional materials. And remember, the better the images, the more likely we will use your images to promote RTA in newspapers, on postcards, and in other marketing materials.
· Required! One image of you, ideally a close up of you working on your artwork or in front of your studio. The images we will most likely use for newspaper publicity will be of smiling artists showing off their work.
o Digital Images: Preferred image size is five inches or greater (long dimension) at 300 dpi; minimum image size is 2 inches (long dimension) at 300 dpi; please call ccac with questions. When choosing file types, first choice is TIFF. Select “highest quality” and do not use compression. Jpgs are a second choice, but make sure highest quality is chosen and that the resolution is set at 300dpi. If possible, crop to exclude unwanted background elements (wall, frame, etc.). The name you give your image should be your last name followed by one word from title. (David Beale’s image “Highway 50” would be named: BealeHighway50.tiff).
